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  • Writer's pictureBarbara Maynard

The Power of Private Label Embedded Marketplaces To Build FOMO & Empower Your People

Updated: Jun 22, 2023

In today's fast-paced world, finding reliable financial services, wellness programs, insurance coverage, and discounts can be a challenging task. The internet is filled with fake and deceptively sponsored reviews, making it increasingly difficult for people to trust what they read.

The emergence of private label embedded marketplaces has transformed this experience, offering users a centralized platform to access a wide range of services curated by and branded to their trusted organizations. Gaining access to these trusted private marketplaces is difficult, creating FOMO (Fear of Missing Out). In fact, the FOMO created by embedded marketplaces was the subject of a Super Bowl commercial for USAA, featuring football great Rob Gronkowski.

A 2022 survey by Cornerstone Advisors showcases the power of embedded marketplaces.

These marketplaces, operating under established brands, have revolutionized the way individuals engage with financial technology, secure insurance, unlock discounts, and navigate the auto industry. They provide convenience, trust, and numerous advantages for both customers and service providers.

Financial Technology at Your Fingertips

Private label embedded marketplaces offer an array of financial technology services, empowering users to manage their finances more efficiently, build credit, and send money to loved ones back home more economically. By integrating these services, users can conveniently access and manage their financial accounts, conduct transactions, and make informed financial decisions from a single platform.

Insurance Benefits for Peace of Mind

With private label embedded marketplaces, users can explore insurance coverage options tailored to their specific needs. These marketplaces often partner with trusted insurance providers to offer a range of policies, including health, auto, home, and life insurance. By providing easy-to-understand information, comparison tools, and seamless policy enrollment, users can protect themselves and their assets with confidence, enjoying peace of mind in an increasingly uncertain world.

Unlocking Discounts and Exclusive Offers

Private label embedded marketplaces create value for users by offering exclusive discounts and deals from partner businesses. Whether it's shopping, dining, travel, or entertainment, these marketplaces negotiate special offers and discounts that are available only to their users. By taking advantage of these perks, users can save money while enjoying the products and services they love, creating a win-win situation for both customers and participating businesses.


Private label embedded marketplaces have transformed the way individuals engage as consumers. By bringing together these services under established brands, these marketplaces offer users convenience, trust, and numerous advantages. From managing finances to securing insurance coverage, unlocking exclusive discounts, and navigating the auto industry, users can rely on these marketplaces to meet their diverse needs. With the power of private label embedded marketplaces, individuals can now access a comprehensive range of services and benefits, simplifying their lives and empowering them to make informed decisions for a brighter financial future.

Interested in an embedded marketplace for your organization? Contact AveNew today at



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