Gamifying Engagement: How One Organization Inspired 53% of People to Take Action

by Barb Maynard, Co-CEO & Director of Visionary Strategy

At AveNew Solutions, we believe engagement isn’t about sending more messages—it’s about sparking action. Yesterday, one of our clients proved just how powerful that action can be when fueled by the right tools.

Breaking Through the Engagement Ceiling

For most member-based organizations, it’s no secret that only 1% to 5% of members typically engage in key activities—whether that’s participating in campaigns, signing pledges, sharing messages, or attending events. Despite strong support for the organization’s mission, motivating members to take action has always been a challenge.

But yesterday, one organization using Awespira achieved something extraordinary:

53% of their users took action!

MORE THAN HALF of their engaged users participated in a campaign that encouraged them to learn, act, and connect.

Why Did It Work?

The answer is simple: Awespira makes engagement active, rewarding, and visible.

Through the platform’s gamified education and action tools, members were guided step by step to explore the campaign topic and empowered to take action. But what really supercharged participation was the sense of community accountability Awespira fosters.

Members could see:

• Their own progress and milestones.

• How they stacked up on the real-time leaderboard.

• How their actions contributed to the organization’s overall success.

That visibility created healthy competition and pride. Members reported being excited to check their status, climb the leaderboard, and see their name among their peers. What is often a solitary act became a shared, energizing experience.

What This Means for the Future of Engagement

This isn’t just a one-off success. It’s powerful validation of a broader truth:

When you lower the barriers to engagement and make the experience rewarding, social, and visible—people show up.

Awespira transforms passive support into active, gamified participation, where members feel empowered, recognized, and part of something bigger than themselves. The ability to track their own progress, see peers participating, and move up a real-time leaderboard created excitement and healthy competition—turning individual actions into a shared, energizing experience.

✅ When people see their impact, they act.

✅ When they feel part of a visible, collective effort, they stay engaged.

✅ And when engagement becomes fun, social, and easy, organizations can finally break through the participation barriers that have long limited traditional outreach efforts.

Awespira isn’t just a tool—it’s an engine for community-powered action at scale, helping organizations inspire members to show up, speak up, and stay involved when it matters most.